Aamu Advisory Oy

Aamu is a privately owned company. Its owners run it themselves and it has no outside investors — which is why we can say what we think and turn work down.

The name means morning in Finnish: the hour when the decisions are still to be made. Three businesses sit under the company — advisory work, Aamu Capital, and the publisher Aamu Editions — and each can be separated into its own company when that is warranted. Alongside them, Aamu holds varying minority stakes in non-listed companies.